The following is a basic outline of the presentation on the value of your employer brand. I use two fictitious health centers in Philadelphia – Rocky Balboa Health Center and Benjamin Frankin Comminty Health Center – to illustrate my points. This is an interactive seminar that uses humor to educate.

Audience Engagement

• Reflection – Think about your first day at your health center. What impressions stick out in your mind?
• Storytelling – The stories of Ben Franklin and Rocky Balboa community health centers 
• Stop to Think: How is your organization doing in comparison to the case studies?

Introduction to Branding Concepts 

• What makes a brand? (Hint: It’s much more than a logo.)
• The brand “promise” – Are you fulfilling yours?
• Stop to Think: What brands are important to you and why? 

Culture + Strategic Planning = Your Employer Brand

• “Culture eats strategy for breakfast” – Culture as a key to recruitment and retention 
• Essential strategic planning for your organization’s people
• Combining culture and strategic planning will equal a great employer brand
• Stop to Think: What’s the next step for your organization’s employer brand?

Final Exercise

• Revisting Rocky Balboa and Ben Franklin health centers
• How they can improve their cultures
• The intersection of culture and strategic planning
• A better future for Balboa, Franklin and you!